It would be easy to make the error that the watches from Singer Reimagined Watches from Switzerland, the yellow gold case Singer Reimagined Track 1 Geneva Edition, the black DLC ceramic aluminium case Singer Reimagined Track 1 Hong Kong Edition and the brushed grade 5 titanium case / white dial Singer ReImagined Track 1 Launch Edition, and that the design trio behind the Singer Reimagined Swiss watchmaking brand of Marco Borracino, Agenhor brand guru Jean-Marc Wiederrecht and California based Rob Dickinson was offering just another car-themed design men’s chronograph. It’s an error that would be easy to make. Vehicle and car design offer almost limitless inspiration for the watchmaker, and especially with the chronograph, cars, racing cars, track cars, and rally cars have always had a natural association with this type of design of men’s watch.

Although it would be an easy error to make, in the case of any of three Singer Reimagined men’s chronograph watches, the Singer Reimagined Track 1 Geneva Edition, the black DLC ceramic aluminium case Singer Reimagined Track 1 Hong Kong Edition and the brushed grade 5 titanium case / white dial Singer Reimagined Track 1 Launch Edition, this would be an unforgivable error. Because what Milan based watch designer Marco Borraccino (head of design at Officine Panarai, Milan), Jean-Marc Wiederrecht, the Geneva, Switzerland based founder of Agenhor (and designer of movements for Cartier, Harry Winston, Hermes, Van Cleef & Arpels, and others) and Rob Dickinson (renowned, Los Angeles, California-based Porsche specialist and founder of Singer Vehicle Design, and former band member of ‘rock’ act Catherine Wheel) have been able to do with Singer ReImagined Watches Switzerland in general, the  Singer Reimagined Track 1 Geneva Edition, the black DLC ceramic aluminium case Singer Reimagined Track 1 Hong Kong Edition and the brushed grade 5 titanium case / white dial Singer Reimagined Track 1 Launch Edition and the revolutionary Agenhor Agengraphe movement that powers all of them,  is nothing short of remarkable.

With Rob Dickinson’s background with road and track cars as founder of Singer Vehicle Design, there could have been little doubt that if Dickinson and Singer Vehicle Design were going to make a foray into watch design that his approach to Porsche 911 road and track cars would feature heavily in the Singer ReImagined watches that would be produced, as any client of his would have expected. But no individual client could quite have foreseen the message that Singer ReImagined Watches would be able to conjure up, right from the start, with the release of the Singer Reimagined Track 1 Launch Edition men’s chronograph watch, and the quality of Dickinson’s work alongside both Geneva, Switzerland based Agenhor brand and movement specialist Jean-Marc Wiederrecht, and Officine Panerai watch design specialist Marco Borraccino that underpinned that message.

The message that the trio of Dickinson, Marco Borraccino and Jean-Marc Wiederrecht were able to send out with the release of the Singer Reimagined Track 1 Launch Edition men’s chronograph watch was indeed a strong one. And indeed, if further proof were required of the type of attention to detail that founder of Singer ReImagined Rob Dickinson was likely to put into a men’s chronograph watch design concept created in conjunction with masters of watch making such as Jean-Marc Wiederrecht and Marco Borraccino, each a co-founder of Singer ReImagined Watches, a potential client need look no further than Dickinson’s efforts on a very special vehicle indeed, the Singer Vehicle Design “Dynamics and Lightweighting Study” or “DLS”, a reimagined air cooled Porsche 911 brought to life with the help of not Ferrari Grand Prix but Williams Advanced Engineering of Williams F1 fame, in addition to a host of specialist race vehicle component suppliers including BBS wheels, Brembo brakes, Michelin Tires and Hewland gearboxes based just outside London in the U.K. The Singer Vehicle Design road / track “Dynamics and Lightweighting Study” or “DLS” Porsche 911 is a Porsche 911 vehicle like no other, its Williams Advanced Engineering developed suspension and aero package and 500bhp 4 liter flat-six air cooled Porsche boxer motor both drawing high praise from Car Week and at the Goodwood Festival of Speed in the U.K.

The message should be clear to any Singer ReImagined Watches client, that every men’s chronograph that the Geneva, Switzerland based brand would create, or indeed, reimagine, would in no way be a superficial restyle of the men’s chronograph concept prepared for an Instagram post complete with photo credit, but instead a fundamental reimagining of the men’s chronograph from the ground up. The series of men’s chronograph watches that Singer ReImagined Watches have actually released to date, namely the yellow gold case Singer Reimagined Track 1 Chronograph Geneva Edition watch, the black DLC ceramic aluminium case Singer Reimagined Track 1 Chronograph Hong Kong Edition, back to the original brushed grade 5 titanium case / white dial Singer Reimagined Track 1 Chronograph Launch Edition, are all examples of that fundamental design philosophy and message made real, and even more alluring than any Instagram post and photo credit could ever be.

What the Singer ReImagined Track 1 series of chronograph watches achieves, and the message it sends to any potential client of theirs or indeed, any prospective purchaser of a men’s chronograph watch, is that any men’s chronograph that had existed prior to the introduction of the brushed grade 5 titanium case / white dial Singer Reimagined Track 1 Chronograph Launch Edition were not the best watch a men’s chronograph could be.

In place of the priority given to the telling of hours and minutes and the relegation of chronograph hours, minutes and seconds to sometimes hard to read sub-dials in pre-existing men’s chronograph watch design, the Singer Reimagined Track 1 Chronograph Launch Edition, by virtue of its Agenhor Agengraphe movement pioneered by Jean-Marc Wiederrecht no less, was able to push home the message that the men’s chronograph need not be like this, and instead, the chronograph complication movement and chronograph function could be placed in the center of the dial, with chronograph hours, minutes and seconds and (sixty hours) elapsed time perfectly legibly. The incredibly complex design Singer Cal. 6361 AgenGraphe automatic, mechanical column-wheel men’s chronograph watch movement fitted to the Singer Reimagined Track 1 range, with its stunning power reserve of 60h (hours), excellent water resistance of 10 atmospheres (ATM) or 100m, and most crucially, 60 hour elapsed chronograph time hours, with an hours, minutes and seconds as the central dial display for the chronograph complication, when combined with an overall case design as classic as it is modern, speaks volumes for the founding trio of Jean-Marc Wiederrecht, Marco Borraccino, and Rob Dickinson’s design ethos, and in the world of the men’s chronograph, is every bit as special as Dickinson’s efforts with Williams Advanced Engineering in the production of the Singer Vehicle Design “Dynamics and Lightweighting Study” or “DLS” showcased outside London for Car Week at the Goodwood Festival of Speed.

For any potential client, any prospective purchaser of a Singer ReImagined Watches Singer Reimagined Track 1 Men’s chronograph watch, the message could not be any clearer: Here is the men’s chronograph completely reimagined, its classic style updated and its heart replaced with a high-performance movement, thanks to one of the finest case designers around in the form of Officine Panerai’s Marco Borraccino, one of the finest watch and chronograph movements specialists around in the form of Jean-Marc Wiederrecht, and Rob Dickinson, who has gone from the rock and roll lifestyle of a band such as Catherine Wheel to a man steeped in Porsche road, track and race vehicle folklore, a man renowned for producing some of the best Porsche vehicles ever created, to now being, alongside the other members of the Singer Reimagined “Triumvirat”, producer of some of finest men’s chronograph watches around. The error of thinking that a Singer ReImagined men’s chronograph is a part of a retro fad destined for an Instagram post searching for an elusive photo credit should be seen for what it is, a fundamental error. But then again, any real client of Singer ReImagined Watches from Switzerland knows that already. 

Chronopassion is an AUTHORIZED RETAILER of Singer Reimagined since 2018 ,date of the brand's birth.